Case Study
F & L Jewelers Website

Jewelry Repair, Sales, and Creation Business Bel Air, MD

Scope Of Work

F & L Jewelers is a beloved local jewelry store with a long-standing reputation for timeless pieces and personal service. However, their old website—over 20 years old—was broken, outdated, and no longer reflected the elegance of their brand. They needed a modern digital presence that could showcase their jewelry, highlight new events, and give customers a reason to explore online.

We rebuilt their website from the ground up, creating a flashy yet elegant design that feels modern without losing the simplicity customers expect from a luxury brand. The new site includes a product catalog, event listings, and a platform for long-term growth.

Some Features We Provided

Elevated Branding

The new design emphasizes sophistication and elegance, aligning the digital experience with the premium quality of F & L Jewelers’ pieces. Clean layouts, refined typography, and high-quality visuals bring their brand to life in a way their old site never could.

Simple, Elegant Design

While flashy enough to impress, the new site is also simple to navigate. Visitors can easily browse jewelry collections, learn about upcoming events, and connect with the store—all without distraction.

Current Catalog with Product Updates

We created a digital catalog where F & L Jewelers can showcase their current pieces. With ongoing upkeep and support, the team can quickly add new items or mark sold products, keeping the catalog fresh and accurate for their customers.

Event Listings

The new site includes an events section, making it easy to promote sales, trunk shows, and community gatherings. This helps F & L Jewelers connect with their loyal customer base while attracting new visitors.

Ongoing Support & Maintenance

Beyond launch, we provide continuous support—whether the store wants to add a new product, promote an event, or adjust content. Daily backups, performance monitoring, and plugin updates ensure the site remains secure and functional.

A Fresh Start

After two decades on an outdated, broken platform, F & L Jewelers now has a website that works as beautifully as the jewelry they sell. It’s modern, elegant, and designed to grow with them for years to come.